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Danish companies vying to help Haiti

20 Jan 2010

More than 70 Danish companies and their employees currently collect lots of money to the millions of needy Haitian victims of the earthquake last week. Read about new ways and initiatives of fundraising.

In the video: Secretary general of Danish Red Cross, Anders Ladekarl, from Port-Au-Prince

Innovative initiative

As a new feature, the the money is donated through the Danish Red Cross website egenindsamling.drk.dk, writes Børsen. In general a shift has been noticed in the way the fundraising is taking place. The enterprises, Grundfos and Maersk last week to contact to the Red Cross to suggest the organization to create a common fundraising platform, and it is this initiative that has become the egenindsamling.drk.dk.

Success stories

In practice, the fundraising is taking place by managements and staff initiating internal projects at the workplace by means of email and intranet. Lots of initiatives in enterprises and other communities are reported. In many cases, the company management decided to double the donated amount from the employees.

I forsikringskoncernen Trygvesta har seks medarbejdere taget initiativ til en indsamling blandt kollegerne og der er på få dage indsamlet over 170.000 kr., mens pumpekoncernen Grundfos’ medarbejdere kommer lige efter med en indsamling på over 100.000 kr. At the insurance group TrygVesta six employees took the initiative to a fundraising among colleagues, and within a few days more than 170,000 kroner have been donated, while employees at the pump group Grundfos come next with donations amounting to more than DKK 100,000.

More conventionally, the management of the pharmaceutical group Novo Nordisk donated half million DKK to the Red Cross. Novo has also donated 50,000 insulin insulin ampoules, which are distributed by the non-profit organization Project Hope.

How to start your own initiative to support the victims of Haiti

Goto egenindsamling.drk.dk – here you can also see the status of current initiatives. Click the green button to start your own initiative and invite your contacts to support it.

The website of the Danish Red Cross www.drk.dk also informs of their current projects and activities. Secretary general, Anders Ladekarl, elaborates on what the money is spent for in videos (in Danish).

Tax

Incidentally, donations are tax deductable for the amount exceeding DKK 500,-. It is required to enter your CPR number (private, or CVR number for companies), so that the fundraising organisation can report your donation to the tax authority (SKAT).